This one can bring out a smirk out of even the most loyal Royal Enfield fans. The latest video advertisement from Bajaj promoting the Dominar targets Royal Enfield and its retro nostalgia.
After confirming the name and launch date of its upcoming flagship motorcycle, the Dominar 400, Bajaj has now released a teaser of the bike that says, “The Big Bike for Big Boys.” The official website of the motorcycle is also live, where one can register for an exclusive preview of the motorcycle. On December 15th, the registered fans will be able to see the live launch webcast of the motorcycle and also get a limited-edition brochure. They will also get an invitation for their city launch and an opportunity for a priority test ride.
You could say they had to do something like this. After all, Royal Enfield, despite the myriad niggles experienced by their riders and the more serious complaints from Himalayan owners is still going strong, riding high on retro vintage nostalgia and biker culture. Dominar, despite being much better on paper, still lags seriously behind. June 2017 sales for the Dominar were only 927 units, while the REs all put together sold 61671 units.
Watch the video here: