We are pretty sure you have come across the term “light painting”. Light painting, or light drawing, is a photographic technique in which exposures are made by moving a hand-held light source while taking a long exposure photograph, either to illuminate a subject or to shine a point of light directly at the camera, or by moving the camera itself during exposure.

Skoda decided to do something awesome to mark the 71st Independence Day using the concept with the expertise of Shobhit Tiwari, Dr. Satwik Sharma & Jeswin Rebello a Guinness World Record light painting team. They go by the name ‘Slice of light’. A few inquisitive Octavia owners to pay a never-seen-before tribute to India’s progress: a painting depicting iconic Indian structures in light, right from the historic structure like the Qutub Minar to the modern Bandra-Worli sea-link.

 

Watch the AD here:

We absolutely love the campaign! It’s innovative and engaging!

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