Over the last week or so, you might have seen an app slowly making its way across your social networks, called Sarahah. The app actually launched a few months ago, and it’s been growing in regions like Egypt and Saudi Arabia, according to reports, but now it’s suddenly becoming a big hit in India.

Sarahah is an app for sending and receiving feedback from others, anonymously. The creators described it by saying: Sarahah helps people self-develop by receiving constructive anonymous feedback.

The idea is simple, you create a profile, which anyone can visit. Even without logging in, people can visit your profile and leave messages, anonymously. If they have logged in, messages are still anonymous by default, but users can choose to tag their identity.

On the receiver’s app, all the incoming messages show up in an inbox, and you can flag messages, delete them, reply, or favourite them to find them easily later.

For the most part, those apps have been more social, making the interactions more public. It focuses is more on messaging and less on social media, and so visiting another users’ profile won’t show anything, unless they choose to make the posts public.

Ultimately though, allowing fully anonymous comments, and not allowing users to respond to messages means that it’s a possible avenue for bullying. It’s very trendy right now, but we’ve seen other secrecy based platforms buzz up and then fizzle out too. There are certain key differences but it’s too soon to say whether it has what it takes to last longer than the others did.

Sarahah is available free on Android and iOS.

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