A shocking video showing two IndiGo Airlines staffers pinning a flyer down to the ground and thrashing him spread across social media like wildfire over the last 24 hours. National carrier Air India took a direct dig at Indigo Airlines over the incident in their latest ads.
The drama unfolded on October 15 when 6E 487 flew into Delhi from Chennai. The flyer, Vinay Katiyal, and staff members argued over something before entering a scuffle. Katyal could be seen muttering his way through these staffers to a bus waiting for him to board it. One of the staff members, visibly annoyed, behind him, took offence, asked the bus to move and his colleague not to let Katyal get on it.
In the video, Katyal is asking the staffer, “How dare you touch me?” Katyal, then, grabbed the staff member by his lapel, and the two people got involved in a fistfight.
IndiGo Airlines received a lot of anger on all social media platforms and soon, even other brands started taking potshots at it. When it comes to trolling rival brands, Twitter is indeed the best platform. As soon as anti-IndiGo tweets started trending, Air India started its trolling campaign. Yes, they started taking indirect digs at Indigo.
It started with a Namaste:
Advertises ‘unbeatable’ service:
Air India also had something savage:
The other ad features a logo of the airline with the slogan “Unbeatable Service”. The first ad has since been taken down.
When it comes to trolling rival brands, Twitter is indeed the best platform.